Chesterton Tribune

 

 

Town hires consultant to design unified graphic look for stormwater education

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By KEVIN NEVERS

For eight years, Chesterton MS4 Operator Jennifer Gadzala has been raising residents’ awareness of stormwater quality, one education campaign at a time: “Leave It on the Lawn,” “Let’s Talk About Poop,” and “Sewers: Know the Difference,” to name a few.

Gadzala’s basic point: that the stuff that ends up in the town’s storm sewers--dog waste, fertilizer, grass clippings, motor oil--also ends up in Duneland’s receiving waters and ultimately in Lake Michigan.

She’s been making that point for nearly a decade but in sort of an ad hoc way. You’ve probably seen her work--as a paid advertisement in the Chesterton Tribune, in a booth at one of the Downtown festivals or events--but may not have drawn the conclusion that the various messages are, in the end, the same one: keep stormwater runoff clean.

Now the Stormwater Management Board is interested in unifying the threads of that message and has retained the services of a graphic designer--Floor 13 Studios of Valparaiso--to develop a consistent, themed look to those education campaigns for use in schools and for businesses and residents.

Floor 13 Studios will also formulate a marketing strategy and combine all Wix-based websites--on which Gadzala has promoted her campaigns--into a single concise site to be linked to the town’s municipal website.

At its meeting Monday night, the Stormwater Management Board voted 3-0 to retain Floor 13 Studios at a cost not to exceed $10,000.

Gadzala’s educational campaigns are one of the required components of the federally mandated Municipal Separate Storm Sewer System or MS4 program, administered by the Indiana Department of Environmental Management and intended to regulate every aspect of stormwater runoff in a community.

March in Review

In March the Stormwater Utility ran a surplus of $24,697 and in the year to date is running a surplus of $49,938.

 

Posted 4/22/2014