(AP) - Orville Redenbacher popcorn is no longer the title sponsor of an
annual festival in the northwestern Indiana city where Redenbacher developed
the hybrid popping corn that made him famous.
has become the title sponsor of Valparaiso’s 36th Popcorn Festival on Sept.
6 after ConAgra Foods withdrew its Redenbacher sponsorship.
A Valparaiso Events
office spokeswoman tells The Times of Munster that ConAgra is still open to
sponsoring other things at the festival.
offer about 50 flavors of popcorn at festival tents. It plans to open a
popcorn flavor superstore in nearby Hobart in August.
The bow tie- and
suspender-wearing Redenbacher became a television icon with commercials
playing off his wholesome image. He died in 1995 at age 88.